Pickfords Solicitors biscuits

Celebrating Workplace Milestones Isn't a Gimmick

The importance of recognising employee achievements

Dear Emily Designs was approached by Pickford Solicitors to design a memorable gift for their team and families that could be used at the firm's family fun day.

The fun day was a way to celebrate the team’s achievements and recognise their work in reaching important milestones for the business.

“We held a fun day for our team and their families. This is to celebrate milestones within the business and recognising the team's success and hard work.”

The Client: Pickford Solicitors

Pickford Solicitors has a team of experts whose combined experience in residential conveyancing, commercial property, and business law spans more than 40 years.

The firm is based in Sutton Coldfield, Birmingham, but has clients all over the United Kingdom.  They invest heavily in IT, which allows for most of the work to be done remotely via telephone and email—saving their clients both time and money.

They recognise, however, that some people prefer to conduct business in person rather than online, so they provide both options.

Project Snapshot  

  • Customer: Pickford Solicitors
  • Industry: Legal
  • Purpose: To celebrate milestones and business success

Pickford Solicitors recognises the benefits of a flexible approach for its customers. To make this happen, a cohesive team is essential, and appreciating all employees' contributions is crucial to both their job satisfaction and performance.


  • 88% of Top 100 UK firms are concerned that shortage of talent will stop them meeting their ambitions. (PwC, 2023)
  • Talent attraction and retention in the legal sector will continue to be a significant challenge in 2023. (The Law Society, 2023)

Why Dear Emily Designs?

Pickford’s website not only lists their legal services, but also reflects the firm's commitment to its culture.

“We are friendly, highly responsive and results focussed business and you and your matter is important to us.”

Their devotion to customers is evident not only in the quality of service but also in the firm’s relationships with employees.  Dear Emily Designs provided a heartfelt thank you to these individuals, whose hard work and dedication has helped the business go from strength to strength.

“We chose Emma from Dear Emily Designs to create personalised branding biscuits for our people to take away with them. We have used Emma on several occasions, because they taste just as amazing as they look. Emma is a real pleasure to work with and takes the time to understand the needs of her customers to create something beautiful.”

The Solution

Dear Emily Designs provided staff and their families with a delicious custom branded treat to enjoy on their family fun day; an important day of celebration.

The team's dedication and hard work in helping Pickford Solicitors reach its business milestones is crucial to the company's continued success.   Thanking employees for their efforts can boost morale, strengthen company culture, and improve both personal performance and continued organisational success.

Pickfords solicitors biscuits

The Results

The ongoing success of Pickford Solicitors is due in no small part to its thoughtful celebrations like this one.

Sinead Teague, who was tasked with organising the event, had some great feedback.

“Thank you as always for creating exactly what was needed for this event, we cannot recommend you enough and looking forward to working with you for future events."

At the event, attendees and their families gave positive feedback about what they had experienced.

“Everyone was blown away with the treats and some making it back to Leicester and Newcastle!"

“…they taste just as amazing as they look.”

Does your organisation make an effort to retain staff?

Recognising your staff's achievements is a powerful motivator.  As this customer testimonial shows, branded, personalised biscuits are a great way of making staff feel valued—and they cost very little.

When will your organisation celebrate its next major accomplishment? And how are you going to mark this occasion?

At Dear Emily Designs, we create custom biscuits that reflect your organisation's style and culture and the character of staff —all at affordable prices.

To order your own customised biscuits to show appreciation for a job well done, visit www.dearemilydesigns.com or contact us below!

Web: https://dearemilydesigns.com/

Insta: https://www.instagram.com/dear.emilydesigns/

Facebook: https://www.facebook.com/dearemilydesignandgifts

Email: dearemilydesigns@outlook.com

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